Disclosure: What We Earn, and From What

Why say this at all?

Because almost every site in this category publishes a disclosure that begins "some links on this site are affiliate links" from the day it launches, whether or not it has any. It is a template, copied across, and it is frequently untrue.

We would rather tell you where we actually stand. Right now, nothing on this site is paid. Not the article that says the main ingredient in these products performed no better than placebo, and not the one that tells you the refund window closes before you can judge the result. You are reading those because we think they are true, not because they convert.

What will happen when that changes

This site will eventually carry affiliate links, and we are not going to be coy about it. Writing this takes time and hosting costs money. But the sequence matters, so here it is in advance, while we have nothing to gain by promising it:

1. This page changes first, before the first paid link is published.
2. The footer line changes on every page of the site, in the same update.
3. Any page carrying a paid link says so at the top, above the content, not buried at the bottom.
4. Nothing already published gets quietly rewritten to point at a product. If an article changes, its "last updated" date changes with it.

What an affiliate link is

An affiliate link is a tracked link. If you click one and later buy something, the seller pays the site a percentage of that sale. The price you pay is exactly the same as it would be if you had typed the address directly — the commission comes out of the seller's margin, not out of your pocket.

That is how a site like this one eventually funds itself. We would rather explain it before we use it than pretend the articles appear by magic.

What commission will not change

This is the part that matters, and the easiest way to judge it is to look at what is already published — written, note, at a point when none of it earns anything.

• We publish findings that cost us money. Our article on what the Cochrane review found on saw palmetto reports that the best trials showed no benefit over placebo — for the main ingredient in products we could earn commission on.
• We tell you how to get your money back. Our guide to how long prostate supplements take to work explains that a 60-day guarantee expires before a 12-week trial ends, and tells you to diarise the refund deadline.
• We tell you not to buy some things. Products that hide their ingredient doses behind a proprietary blend fail our assessment, regardless of what they pay.
• We tell you to talk to a professional first. Every supplement article sends you to a pharmacist before the first capsule.

A site that only ever recommends is not reviewing anything. It is advertising.

What we do not do

• We do not accept payment for coverage. No company pays to be reviewed, to be reviewed favorably, or to be included in a comparison.
• We do not publish sponsored content as editorial. If we ever publish anything paid for, it will be labelled as such, unmistakably.
• We do not write reviews to order. We choose what to cover based on what men are actually searching for.
• We do not use fake urgency. No countdown timers, no invented stock warnings, no "only 3 bottles left".

Where the affiliate links will live

Informational articles will carry at most one internal link to a relevant review page, placed in context rather than as a banner. The affiliate link itself will live on the review page, never loose inside a guide.

This is deliberate. It keeps the guides readable, it keeps the commercial part in one clearly marked place, and it means you will be able to read everything we publish about a condition without ever passing through a paid link.

If you would rather we never earned anything

That is completely reasonable, and it will stay easy. Note the product name, then type the seller's address into your browser directly instead of clicking through. You will pay the same price and we will receive nothing. The information on this site is free either way, and it will not be gated, shortened or held back behind a link.

Advertising

There is none on this site today. No network is serving anything here, and no advertising cookie is being set. You can confirm it the same way you can confirm the links: nothing on any page of this site is loaded from anywhere else.

We expect that to change, and the rule we are setting now is that adverts will be selected by the network rather than by us, that their presence will never be an endorsement, and that no display advertising will appear on a product review page. When the first advert runs, this section and the privacy policy will already say so.

Our standards

How we source claims, assess products and handle corrections is set out in the editorial policy. Who writes here, including why one contributor uses a declared pen name, is explained on the about page.

If you think we have fallen short of any of this, tell us through the contact page. We would rather be corrected than be quietly wrong.